Who we are
With a collective experience of over a few decades the team is headed by Lipika Bhushan, who has a rich experience in the field of Marketing in areas of brand building, brand communication and conducting successful product launches across categories such as White Goods & Consumer Durable, FMCG, Telecom, Lifestyle and Publishing.
Having spent a large part of her career in Publishing, Lipika has had the opportunity to work with over 250 writers across continents. During her stint as Head of Marketing with HarperCollins India and currently through her consulting engaegments with Pan Macmillan and MarketMyBook here in India, she has worked with some of the biggest and best International and Indian writers, such as Paulo Coelho, Jeffrey Archer, Peter James, David Baldacci, Aravind Adiga, Dr. Siddhartha Mukherjee, Aatish Taseer, Kishwar Desai, Rana Dasgupta, Jaishree Misra, Aroon Shourie, MJ Akbar and many stalwarts from fields of sports, business, politics, entertainment, media etc.
Our expertise lies in picking a select few projects and ensuring success in designing and executing promotional campaigns resulting in enhanced visibility and better sales for the clients’ publishers.