Congratulations on finishing your dream project of writing a book. Well its still a manuscript but for you the book has already started to take shape. Now in the world of books, where every day there are thousands of new books being released and only a handful reaching the heights they should, how do you ensure that your manuscript is picked up and gets a shape of a book!
While across industries, there is a screaming importance being given to creating content and telling stories in order to sell more, why is it that it is the book publishing industry that appears to be struggling with how to market content and tell stories effectively enough to have a sizable impact on physical sales of books.
Every book is not only unique in its look and read but also in the way it is marketed and when it is marketed. All writers I have met in a decade of marketing books, have a common question on how and when to start marketing a book especially now with the Publishers being forthright about the writer having to pitch in to market his or her own book to ensure a success.
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